Month: February 2008

Happy meat on cover of this month’s "Good"

So, the magazine is called Good. The whole thing smells bad to me. I saw this cover at the checkout stand while at Whole Foods (fine purveyors of happy meats… I understand the meat is so happy it jumps up and dances for you if you light up a disco ball).
 
 
As you can see, this month’s cover features a picture of a cow being “pampered” (including food, a nice brushing, and a radio playing music) below the headline, “Happy Meal,” which is revolting in and of itself (can you imagine a human being depicted similarly?). In case you can’t read the low quality, slightly-blurry iPhone pic I snapped, the caption reads: “Why pampered cows make tastier steaks.” Forgetting that it probably ought to have said “make for tastier steaks” (do the cows come up tableside and make steaks for people, a la Douglas Adams?), the only thing more disgusting than this cover was the article itself, which I quickly scanned through before leaving. 
 
I’m telling you, this article sells the happy meat but good. This is where welfarist activism is taking us, folks. Not that this will surprise some of you, but even a former PETA-supporting vegan talks to the writer about the benefits of”humanely raised” beef, calling the transition from activist for the animals to someone who cares for then kills her own animals a transformative experience, in so many words. If you want to really get your blood boiling, take a look, but please don’t support the magazine by purchasing. 
 
I put the copy I was browsing back on the rack… backward. Wooo, passive-aggressive activism (passivism?).
  

By the way, also at the Good website, here is the article’s dedicated page (though, no text), along with some unhappy comments. There’s a video promoting the issue featured here as well, which is hosted at YouTube (from factory farms to family farms, in a nutshell). Interesting comments under that, as well, including something we’re going to be hearing more and more as happy cows become the new “reality”:  “They don’t know they’re on death row.”